How I work
Three ways to engage, depending on what the situation calls for.
Ongoing senior marketing leadership, typically one or two days per week. Strategy, team guidance, agency management, board-level reporting, and campaign oversight, without the full-time cost.
This is not a consultancy arrangement at arm's length. Steve works as part of the team: in the meetings, across channels, alongside the people doing the work.
Companies looking to bring senior marketing expertise in alongside what's already in place, raising the level of what marketing can do for the business without the cost or delay of a full-time hire.
A defined engagement for a specific challenge. Positioning, go-to-market strategy, messaging architecture, AI strategy, or a marketing audit. A fixed scope with a clear outcome, not an open-ended retainer.
Most advisory engagements start with a structured discovery process: understanding what the business is trying to achieve, what's getting in the way, and what the presenting problem actually is.
Companies that know something isn't working but aren't sure what, or need a clear second opinion before a significant decision.
Full accountability from day one. No recruitment delay, no ramp-up period. Bridges the time between a departure and a permanent hire, or buys space to work out what the right permanent hire looks like.
Steve structures every interim engagement to hand over cleanly, documenting what he finds, the decisions taken, and the reasoning behind them, so the next permanent leader has a clear picture from day one.
Companies facing a sudden gap in marketing leadership, or going through a planned leadership transition.
Fractional CMO engagements are structured as a day rate, with the number of days per week agreed based on what the engagement requires.
Strategic advisory and interim work is scoped per project: a fixed fee agreed before the work begins.
Want to see how these services look in practice? Read some example engagements →
Find out what's really wrong.
If your marketing isn't doing what it should, the first step is working out why.
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