The experience of an insider. The clarity of an outsider.

NordPeak is Steve Tassell, a fractional CMO working with B2B SaaS and FinTech companies that need senior marketing leadership without the full-time cost.

Steve works directly with leadership, as part of the team rather than above it.

His career spans senior marketing roles at Microsoft, Workplace from Facebook, and Bizagi, where he led product marketing as intelligent automation moved from niche to mainstream, and as CMO of a FinTech company in regulated financial markets. He has built marketing functions from scratch and led them as they scaled. He studied at Northwestern University's Kellogg School of Management.

How Steve works

Every fractional CMO engagement starts with a conversation about what isn't working. Sometimes that's a pipeline problem. Sometimes it's a positioning problem dressed up as a pipeline problem. NordPeak goes upstream to find out which one it actually is.

Steve works across the full marketing function: strategy, messaging, team leadership, and board-level reporting. The engagement is senior throughout.

This increasingly includes questions around AI: not which tools to adopt, but what to prioritise, how to build the business case, and how to move from experimentation to practice. His background in intelligent automation means this isn't new territory.

Clients are typically B2B SaaS or FinTech companies that have scaled past the point where a generalist can lead marketing. Others come through a leadership transition, needing someone senior in place fast.

See how to engage with NordPeak